Do I have to use all of the targeting options?

Last Updated: Feb 20, 2014 04:31PM PST
No, you don't have to use all of the targeting options at once. The only targeting option that is required is ‘country’ with an artist or a state, city or zip code. Although your campaign will only be sent to Bandsintown opt-in users who fit within the indicated target group, narrowing down your audience will ensure your ad is shown to the most relevant concert-goers.
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