Should I choose a small and specific audience or a large and general audience?

Last Updated: Feb 20, 2014 04:32PM PST
Your campaign is more likely to perform better if it’s displayed to the Bandsintown users who are most likely to be interested in your product or service. When you target each campaign to smaller, specific groups of artist fans or concert-goers you’ll be able to customize your campaign so it’s more personalized and appealing to the audience you’re trying to reach.
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